Insights
The Purpose of Purpose
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Brands with a high sense of Purpose have experienced a company valuation increase of 175% over the past 12 years, compared to the 86% median growth rate. (Kantar 2018)
Brands with a purpose set on improving our quality of life outperform the stock market by 120%. (Interbrand 2017) -
The Global Leadership Forecast 2018 by DDI World finds that purposeful companies outperform the market by 42% in financial performance. (DDI World 2018)
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88% of consumers would rather buy products from a Purpose-driven company. (Cone / Porter Novelli 2018)
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Research by Bain & Company concludes that if a satisfied employee’s productivity level is 100%, an engaged employee’s level is 144%, but the productivity level of an employee that is truly inspired by the purpose of their employer is a whopping 225%. (Bain & Company 2015)
Additionally, the highest-performing employees are 3x more likely to work for a company with a strong sense of purpose. (Mercer 2018) -
9 out of 10 employees would take a pay cut to have more Purpose in their work. (Enso 2018)
Purpose Driven Companies have 40% higher retention. (Deloitte 2015)
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Branding vs Sales Activation
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The value of Branding
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A New Hierarchy of Needs
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