Holi Festival of Colors

Saving underperforming festivals

 

Client

Holi Festival an international festival concept, inspired by the Hindu tradition of celebrating spring and love with colour powder. Holi Festival combines colour powder with dance music and entertainment by Indian and international artists. Holi Festival draws 30.000 to 150.000 visitors per event, across 35 countries in Europe, North America and South America. Visit site: holifestival.com

Marketing Strategy: Elwin Stevelink

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Selling out a new festival using only free publicity

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